10+ Best Keyword Research Tools in 2022 (Including Free Options) (2023)

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Keyword research is a crucial element of modern SEO. Whether you’re kick-starting an old blog or developing your content strategy for a new one; good quality keywords are one of the most efficient ways to attract consistent, quality traffic to your site. We’ve compiled a list of some of the best keyword research tools to help you conquer your content.

These 10+ keyword #research #tools will help you start ranking your #content in #Google 🔎

The 10+ best keyword research tools

1. SEMrush

10+ Best Keyword Research Tools in 2022 (Including Free Options) (1)

SEMrush is not just a keyword tool, it is like the Swiss Army Knife of SEO. Instead of producing a list of keywords, SEMrush suggests 5-10 very specific keywords that your competitors are already using.

Standout features

  • Uncover long-tail keywords and ad group ideas
  • Get yearly keyword trends
  • Worldwide CPC distribution statistics
  • Access to the complete keyword research toolkit
  • Keyword difficulty analysis and organic traffic insights

Pricing

SEMrush hosts a 7-day free trial of the service. You do need to enter credit card details to get access to the trial, but there are no charges levied if you choose to cancel your subscription within the 7-day trial. Check our SEMrush review, to help you decide if this tool is right for you.

SEMrush has four different pricing plans. The best offers come with annual billing.

  • Pro – A plan for limited budget sites and freelancers, it starts at $99.95 per month and gets billed annually.
  • Guru – SEO agencies and small to mid-sized business will find the features in this plan perfect for the day-to-day management of content sites. Guru starts at $191.62 per month.
  • Business – It is ideal for eCommerce stores and agencies, and opens at $374.95 per month.
  • Enterprise – If you have an extensive content strategy, reaching beyond the capacity of the above solutions, SEMrush can custom fit a plan for your needs.

2. KWFinder

10+ Best Keyword Research Tools in 2022 (Including Free Options) (2)

KWFinder is a tool designed by Mangools – a developer known for delivering the best keyword research tools across categories. You can use their beginner guide to get started.

The KWFinder platform makes it easy to find keywords with low SEO difficulty, along with a whole host of other useful features.

Standout features

  • A unique and easy to navigate user interface
  • Find keywords in any language target, anywhere
  • Choose options from the list of powerful keywords
  • Get precise statistics for keyword competition
  • In-depth SERP overview alongside a list of suggestions
  • Use filters to refine the list of keyword suggestions

Pricing

KWFinder is part of Mangools package that includes 4 other SEO tools. This keyword tool only allows a handful of free searches. Select an annual plan to save up to 40% on any of their 3 subscriptions.

(Video) 10 Free Market Research Tools you should be using in 2022

  • Basic– $30 (freelancers and small businesses)
  • Premium– $40 (new startups and blogs)
  • Agency – $80 (eCommerce stores and heavy sites)

3. Ahrefs Keyword Explorer

10+ Best Keyword Research Tools in 2022 (Including Free Options) (3)

Ahrefs is one of the best keyword research tools available for content creators today. The platform provides a broad keyword report to the user and relies on clickstream data to provide unique click metrics.

Standout features

  • Accurate keyword difficulty score
  • 1,000+ keyword suggestions
  • Supported in over 171 countries
  • Click metrics for improving CTR
  • Extensive SERP overview

Pricing

Ahrefs has four pricing plans. The rates for freelancers, online marketers, mid-sized organizations, and bigger brands start at just $82 per month if you choose an annual payment plan.

They do have a trial offer ($7 for 7 days) on their Lite and Standard subscription plans.

4. Google Keyword Planner

10+ Best Keyword Research Tools in 2022 (Including Free Options) (4)

Google Keyword Planner is a simple keyword tool option serving up a few basic features. Despite the lack of functionality, however, it’s one of the most accurate sources of keyword data on the market. The data comes directly from Google and the results integrate well with AdSense monetization.

Standout features

  • Locate commercial keywords using “top of page” bid range
  • Accurate search volume directly from Google’s search engine
  • Best choice for business websites

Pricing

Google Keyword Planner is available for free.

5. GrowthBar

10+ Best Keyword Research Tools in 2022 (Including Free Options) (5)

GrowthBar is a great tool for marketers and bloggers who are in a hurry, and want ranking difficulty or keyword suggestions to appear along with their search results.

A unique feature they recently added is content outline generation, you can use it to generate content outlines in one click for your blog or website with keywords, word counts, headers, images, links and more.

It also allows you to explore competitor’s profile featuring – backlink data, organic keywords, Google/Facebook ads info and related insights.

Standout features

  • Generate content outlines with AI
  • Keyword rank tracking
  • Accurate ranking difficulty
  • Long tail keyword suggestions
  • Exportable keyword data
  • On-page word count

Pricing

GrowthBar offer a free 5-day trial, after which you will be charged based on the plan you choose. The higher-tier plan will let you search unlimited keywords.

(Video) 3 Free Keyword Research Tools That Will Save You 💸🔥 Money

  • Pro – $29/month
  • Scale – $79/month

6. Long Tail Pro

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It’s no secret that long-tail keywords are the new standard of SEO. Long Tail Pro keyword tool generates long-tail keywords for niche sites and has even found a cult following with content producers for micro-niche sites.

Standout features

  • Powerful, detailed keyword metrics
  • Easily find long-tail keywords
  • Provides recommendations for attracting highly convertible organic traffic
  • 2,500+ SERP lookups every 24 hours

Pricing

Long Tail Pro is a premium tool and does offer a 7-days free trial (subscription to be cancelled before 7 days). Subscriptions start as low as $25 per month (when billed annually). Long Tail Pro currently offers three plans to users.

  • Starter– $25/month
  • Pro– $45/month
  • Agency– $98/ month

7. Majestic

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Majestic is an all-in-one SEO tool to keep a track of your site’s health. It’s an ideal tool for new blogs and small businesses that don’t have the resources to invest a lot of complicated support for search engine optimization.

Standout features

  • All SEO features are available in a single toolkit
  • Find easy-to-target phrases
  • Research competition on each keyword
  • Trustworthiness vs. authority graph for website analysis

Pricing

Majestic allows you to sign up and run 3 free searches to help you get a feel for the service. The keyword checker, however, is only available in PRO and API plans. You can grab the SEO toolkit for $83/month when you select the annual billing option.

8. Keyword Tool

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If you’re obsessed with keyword data mining, try Keyword Tool. The platform is regarded as one of the top keyword research tools on the market and offers analysis for multiple search engines including Google, YouTube, Bing, Amazon, and the App Store.

Standout features

  • Find great keywords using Google Autocomplete
  • Supplement your social media marketing with Instagram and Twitter keyword analysis
  • Export results to CSV
  • Simple UX for beginners

Pricing

Keyword Tool is very similar to Google Keyword Planner. It’s free for first 750+ keywords and extremely easy to get started with. The Keyword Tool “Basic” plan starts at $69 per month and is billed annually.

9. Serpstat

10+ Best Keyword Research Tools in 2022 (Including Free Options) (9)

If you’re searching for a full SEO suite, Serpstat is an excellent option which combines website analytics, keyword research tool, SERP analysis, backlink analysis, a rank tracker, and website audit features. It’s an all-in-one solution meant to streamline the entire category of SEO.

Standout features

  • Know your competition using the competitor graph feature
  • Find keyword difficulty and keyword trends
  • The most budget-friendly option on our list

Pricing

Similar to a couple of the other options we’ve listed here, Serpstat can be used a few times for free by signing up for their trial membership. To use the service regularly though, you need to get yourself set up with one of their subscriptions. A personal plan goes for $55 per month.

(Video) The Best (Free) Tools for Keyword Research & SEO

10. Moz Keyword Explorer

10+ Best Keyword Research Tools in 2022 (Including Free Options) (10)

The Moz Keyword Explorer serves up easy to use, out-of-the-box keyword recommendations. Moz’s SEO tool boasts all the features you’d expect from the very best keyword research tools, plus two very unique data points.

Organic CTR score– This click-through rate demonstrates the number of clicks you’re expected to attract on page 1 of Google.

Priority score– The priority score is a mixture of all the individual factors a typical tool uses to suggest keyword options. It combines data on CTR, search volume, and keyword difficulty to help you select the best terms for your project.

Standout features

  • Get related keyword suggestions
  • Organic CTR and Priority score for smart targeting
  • Moz offers a one month trial period

Pricing

Sign up for a free Moz account and get 10 free queries per month. The Keyword Explorer is not a standalone researching tool, to get full access to this useful little asset you will need to pay for the entire SEO suite. You can get the Moz keyword research features in the platform’s “Medium” plan, which starts at $179 a month with the option for a free 30-day trial.

11. SpyFu

10+ Best Keyword Research Tools in 2022 (Including Free Options) (11)

SpyFu is the #1 choice for analyzing your competitors’ SEO strategies. Their keyword tool uncovers valuable, virtually untapped keywords and makes a huge difference if you’re working in a highly saturated niche.

Standout features

  • Compare different websites competing for a single search term
  • Discover ranking difficulty and historical rank changes
  • Additional modules for in-depth domain analysis

Pricing

SpyFu is a little different from the other tools we’ve listed here as they offer monthly results, not real-time feedback. You can subscribe to SpyFu for $33 per month if you choose the annual billing option.

Which is the best keyword research tool for you?

These are some of the best keyword research tools you can currently find in the SEO marketplace.

(Video) The Best Way of Keyword Research to Rank #1 on Google

To find the one that works for your business, start by analyzing your budget and then consider the primary focus of your brand’s SEO strategy.

These 10+ keyword #research #tools will help you start ranking your #content in #Google 🔎

If budget is your chief concern, narrow your search to Google Keyword Planner or Serpstat. If you need a more robust set of tools, you’re going to be looking at KWFinder, SEMrush, or Moz Keyword Explorer.

Do you have any questions about choosing between these tools? Ask away in the comments!

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FAQs

Which is the best tool for keyword research for SEO in 2022? ›

After trying out all the popular keyword research tools, we believe that SEMRush is the best keyword research tool and the #1 SEO toolkit in the market. If you're looking for a free keyword research tool, then try out AnswerthePublic or Google Trends.

Which is the best free tool for keyword research? ›

Free keyword research tools
  • Keyword Surfer.
  • AnswerThePublic.
  • Keyword Sheeter.
  • Keyworddit.
  • QuestionDB.
  • Ahrefs Keyword Generator.
  • SEMrush Keyword Magic Tool.
  • Ubersuggest.

What is the most accurate keyword research tool? ›

15 Best Keyword Research Tools
  • Semrush.
  • Soovle.
  • Jaaxy.
  • Google Search Console.
  • Ahrefs Keywords Explorer.
  • SECockpit.
  • Google Keyword Planner.
  • KeywordTool.io.
Jan 10, 2020

What is the best keyword research tool for content marketers? ›

Here are the nine most popular keyword and competitor research tools for content marketers.
  • Google Trends. ...
  • BuzzSumo. ...
  • Feedly. ...
  • Statista. ...
  • Keywords Everywhere. ...
  • Keyword Surfer. ...
  • SparkToro. Ideal for: content marketing and teams. ...
  • Google Search Console. Ideal for: all content marketers.
Mar 30, 2022

Which is the best keyword research tool for YouTube? ›

10 Best YouTube Keyword Tools
  1. TubeBuddy. TubeBuddy is a free browser extension for Google Chrome that works directly alongside YouTube. ...
  2. Keywordtool.io. ...
  3. VidIQ. ...
  4. YouTube Autosuggest. ...
  5. Google Trends. ...
  6. Ahrefs Keywords Explorer. ...
  7. Keyword Keg. ...
  8. Kparser.
Dec 13, 2021

How do I find free trending keywords? ›

  1. Google Trends. Google Trends visualizes the relative search popularity of a keyword over time. ...
  2. Keyword Generator. Keyword Generator finds up to 150 keyword ideas for any seed keyword. ...
  3. Keyword Sheeter. ...
  4. Answer the Public. ...
  5. Keyword Surfer. ...
  6. Keyworddit. ...
  7. Google Search Console. ...
  8. Questiondb.
Apr 7, 2021

Where can I find low competition keywords for free? ›

Find Low Competition Keywords For Free (Step-By-Step)
  1. Step 1: Open Keyword Sheeter. Enter a keyword in the keyword sheeter search bar and then click on sheet keywords. ...
  2. Step 2: Use Keyword Generator By Ahrefs. Now when you have the list of keywords and questions. ...
  3. Step 3: Find CPC Of These Keywords.

What is the easiest way to find keywords? ›

How to Find Easy Keywords That You Can Actually Rank For: A Guide for Startups and Small Businesses
  1. Step 1: Set Your Goals. ...
  2. Step 2: Decide Which Topics to Focus On. ...
  3. Step 3: Find Keywords with Search Volume. ...
  4. Step 4: Assess the Competition to Find Easy to Rank Keywords. ...
  5. Step 5: Consider User Intent. ...
  6. Step 6: Content Clusters.
Jun 15, 2021

Which SEO tool has the most accurate keyword search volume? ›

Measuring Keyword Tool Quality by Search Volume Data

In this case, the winner is pretty easy to define as you just look at the numbers reported by each tool. And in this regard, Semrush has the biggest one on the market with more than 21 billion keywords in its database.

What is the best keyword research technique in SEO? ›

6 keyword research techniques for SEO success [Infographic]
  • Bulk keyword research.
  • Competitor keyword research.
  • Crowdsourcing keywords.
  • Long-tail keyword research.
  • Keyword ideas from SERPs.
  • Trending keywords.
May 5, 2022

Are there free keyword research tools? ›

Ahrefs Keyword Generator is one of the free tools offered by Ahrefs, which is a popular paid service. Enter any target keyword or phrase, and it will pull the top 100 keyword ideas from its database of over 8 billion keywords from more than 170 countries.

How do I generate keywords for my research? ›

Step by Step Instructions
  1. Write out your research question. ...
  2. Pull out the most important words from your research question. ...
  3. Think of synonyms for these keywords. ...
  4. Think of broader keywords. ...
  5. Think of narrower keywords. ...
  6. Start searching a library database with your keywords. ...
  7. Collect additional keywords as you search.
Jun 8, 2022

Are keyword research tools accurate? ›

Keyword Data is Inaccurate

Even Google's keyword tool, which has direct access to its own search database, has never been wildly accurate. And with the recent changes, that data is even more skewed. All keyword tools provide inaccurate search volume numbers.

Which keywords mostly searched on YouTube? ›

Top 100 YouTube search queries globally
#KeywordSearch Volume
1bts16,723,304
2pewdiepie16,495,659
3asmr14,655,088
4billie eilish
Jan 1, 2021

Which is better TubeBuddy or VidIQ? ›

Winner – Best Free Version

Though TubeBuddy offers more features in its free plan, the features of VidIQ are more useful for optimizing your YouTube videos. So, VidIQ is the clear winner!

What is the most searched thing on Google 2022? ›

  • Clothing. 41% of searches.
  • Video Games. 33% of searches.
  • Toys. 12% of searches.
  • Cosmetics. 9% of searches.
  • Home appliance. 3% of searches.
  • Electronics. 2% of searches.

How do I find organic keywords? ›

The first method for how to find organic keywords is to use Google Analytics. You can see these keywords in Google Universal Analytics by navigating to the “Organic Search” section of the dashboard: ACQUISITION > ALL TRAFFIC > CHANNELS > ORGANIC SEARCH.

What keywords are searched the most? ›

Top 100 Google searches in the U.S.
#KeywordSearch volume
1facebook160,000,000
2youtube151,000,000
3amazon121,000,000
4weather103,000,000
96 more rows
Aug 25, 2022

How do I find Google Trending Searches? ›

On the homepage of Google Trends, you'll find a section for trending searches. Trending searches are the hottest topics of the moment. You can browse daily trending searches, realtime search trends, and search by country.

How do I find low competition keywords on Google? ›

Use the Google Search bar to find keywords

The goal: find low competition keywords that are relevant to the product or page I'm trying to promote at that point in time. Once I find them, I write blog posts about these keywords and link back to the target pages from the blog posts.

What are the 4 types of keywords? ›

When researching to discover a user's intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational. We're going to identify what these types are with a short breakdown of each type.

How do I get high search volume keywords? ›

To find high search volume keywords, simply type in the main topic you are considering writing about. For example, if you wanted to find keywords related to building homes, you could type in 'building homes'. This will return a list of keywords related to this topic.

What is the most searched word on Google? ›

youtube

How do I find best keywords for Google ads? ›

Basic tips for building a keyword list
  1. Think like a customer when you create your list. ...
  2. Select specific keywords to target specific customers. ...
  3. Select general keywords to reach more people. ...
  4. Group similar keywords into ad groups.

Does Google have a keyword planner for free? ›

Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

Which SEO tool is best for keyword difficulty? ›

Research by Authority Website Income compared 8 tools and analyzed the correlation between keyword difficulty and the higher ranking in Google. KWFinder ended up to be the most accurate keyword difficulty tool.

What is a good keyword difficulty? ›

KDS Between 30% and 70% - Moderate Difficulty Keywords

Thus, these are your best best when it comes to selecting the right keywords as you have a realistic chance to compete for these. And, they also have a high search volume, it is worth your time to target these.

How difficult is keyword search? ›

To calculate a keyword's difficulty, Semrush looks at the authority of the pages currently ranking, the amount and quality of their backlinks (including their follow/nofollow ratio), as well as other keyword-specific data.

How much does keyword research cost? ›

How much does Keyword Research Cost? A keyword research tool on its own costs about $200–$500 per month, depending on the number of queries you need. Then, the cost is in the time of doing the analysis and prioritizing keywords/topics to create SEO campaigns for.

Is there any SEO tool as good as Google keyword planner? ›

A. Semrush is a great alternative to Google Keyword Planner and Keywords Everywhere. Along with basic keyword insights, it offers many advanced features, such as Local SEO and Competitive Research. Using the tool, you can build quality backlinks and identify your ranking keywords.

Which tool is used for Amazon keyword research? ›

The Sonar Amazon keyword tool helps you to identify all relevant keywords to maximize visibility.

Where can I find high ranking keywords? ›

To find ranking keywords for your site or a competitors site using Keyword Explorer, follow these steps:
  1. Type in your website URL into Keyword Explorer.
  2. Select the country where you audience is based.
  3. Click the Analyze button.
  4. You'll see Top Ranking Keywords.
  5. Click Ranking Keywords on the left panel to view more keywords.

How many SEO keywords should I use? ›

It's much more likely that you'll want to target two or three keywords per page, even if they're just close variations. Any more than four is a bit crowded; after all, each page only has one title tag and meta description.

Are keywords everywhere free? ›

Keywords Everywhere is a freemium chrome extension and firefox add-on that helps you with Keyword Research.

Which Google tool is used for keyword research? ›

Keyword Tool uses Google autocomplete (which uses search behavior and data) to generate long-tail keyword suggestions for any term. Google autocomplete typically only gives you about five suggestions, but this tool shows you the hundreds of suggestions available.

How do you do keyword research like the SEO pros? ›

How Do You Conduct Keyword Research Like the Pros?
  1. Brainstorm. Before you start analyzing, use your own knowledge and internal resources to brainstorm what keywords and phrases are most relevant to your company. ...
  2. Select an SEO Keywords Tool. ...
  3. Build Keyword Lists. ...
  4. Establish Your Baseline and Set Goals. ...
  5. Outline Your Strategy.
Sep 8, 2021

What is keyword difficulty in SEO? ›

Keyword Difficulty (also known as “SEO difficulty” or “keyword competition”) is the process of evaluating how difficult it is to rank in Google's organic search results for a specific term. A keyword's difficulty is based on a number of different factors, including domain authority, page authority, and content quality.

Which is better SEO or PPC? ›

SEO is also more effective for local searches and can grow your online presence for longer. Pay-per-click (PPC), on the other hand, is an acquisition strategy that requires you to spend ad money to get your content in front of an audience when they search for specific keywords online.

Is Semrush keyword free? ›

This gives you free access to all the marketing goodness Semrush has to offer for 7 days. You can trial any of the a Pro or Guru account. This means that for 7 days you can have full access for free to all the features paid users enjoy. To create a free trial account, you will need to provide your card details.

How do you formulate keywords? ›

Q: How to create keywords for a research paper
  1. Think from the point of view of the reader. ...
  2. Keywords should ideally be phrases of 2-4 words; single word keywords are acceptable, but they may lead to many false matches.
  3. Keywords should contain words and phrases that suggest what the topic is about.
May 31, 2016

How do you find a keyword in a question? ›

Find keywords in reading questions

In the process of scanning i.e. locating answer of the question, you will first need to read the question carefully to find important keywords you can mark and at the same time, to understand meaning of the question. Keywords you underline are usually nouns, group of nouns, verbs etc.

Which tool can help you find a way to rank higher for target keywords? ›

Use WordStream's Free Keyword Tool to find your most rank-worthy keywords.

Which is the best tool for keyword research for SEO in 2022? ›

Ahrefs is one of the most well-known SEO software suites on the market. Its keyword research tool, Keywords Explorer, is incredibly powerful and definitely worth checking out. Ahrefs Keywords Explorer uses clickstream data to provide accurate metrics. It provides super in-depth information for all your keywords.

What is the best keyword research tool for content marketers? ›

Here are the nine most popular keyword and competitor research tools for content marketers.
  • Google Trends. ...
  • BuzzSumo. ...
  • Feedly. ...
  • Statista. ...
  • Keywords Everywhere. ...
  • Keyword Surfer. ...
  • SparkToro. Ideal for: content marketing and teams. ...
  • Google Search Console. Ideal for: all content marketers.
Mar 30, 2022

Is Google keyword research tool free? ›

Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

Does Google have a free keyword search tool? ›

The Free Keyword Tool is fast, accurate and easy to use

Google Ads keywords – find high-volume, low-competition keywords that your competitors haven't discovered to use in your Google ad campaigns. Keywords for websites – find popular and niche keywords for your website at scale.

Is Semrush keyword free? ›

This gives you free access to all the marketing goodness Semrush has to offer for 7 days. You can trial any of the a Pro or Guru account. This means that for 7 days you can have full access for free to all the features paid users enjoy. To create a free trial account, you will need to provide your card details.

Which is better Semrush or Ahrefs? ›

Both Ahrefs and Semrush are actually evenly matched in terms of accuracy, but Semrush has a slight edge because it refreshes more frequently. Ahref and Semrush's data generally match and even out, but Semrush will give you visibility into virtually real-time changes.

What are the 4 types of keywords? ›

When researching to discover a user's intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational. We're going to identify what these types are with a short breakdown of each type.

How do I find CPC keywords? ›

Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you're charged for a click on your ad.

How do I find organic keywords? ›

The first method for how to find organic keywords is to use Google Analytics. You can see these keywords in Google Universal Analytics by navigating to the “Organic Search” section of the dashboard: ACQUISITION > ALL TRAFFIC > CHANNELS > ORGANIC SEARCH.

What is the keyword magic tool? ›

The Keyword Magic Tool gives you a powerful resource to analyze an entire search market, study niche subtopics, and groups, and save your research as you go.

Is Serpstat free? ›

Start using Serpstat, it's free!

How can I improve my SEO? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

Is Ahref free? ›

Website Checker is not a standalone tool. Signing up here gives you access to Ahrefs Webmaster Tools (AWT), our answer to the limitations of Google Search Console. It's completely free.

What is better than Semrush? ›

Top Semrush Competitors and Alternatives
  • SE Ranking. SE Ranking is an all-in-one SEO software that promises to make your life simpler when it comes to streamlining your sites' SEO strategy. ...
  • SEO PowerSuite. ...
  • WebCEO. ...
  • Serpstat. ...
  • GrowthBar. ...
  • Ahrefs. ...
  • Moz Pro. ...
  • SpyFu.

Does Ahrefs have a free trial? ›

They are offering a 30-days exclusive free trial on their pro plan. It used to provide a 7-day trial of all the tools & features for $7. Now there is no way for you to try out Ahrefs before buying a subscription on Ahrefs. But don't be sad; they still offer free access to Ahrefs Webmaster tools.

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